Traditional mode of marketing applications in the leather industry has been for some time, go to the wholesale, shops, the attack commercial ultrasonic hypermarkets, these methods may still currently sells the main mode of operation, the production of a variety of products, like a little 100 loan processing plants, but with the popularity of the network and the development of e-commerce, the leather industry marketing model is also injected new vitality.

Electronic marketing, networking, and so traditional leather industry With further development, the combination of the traditional and the modern, and more mature development of the leather industry.

Access barriers and the lack of means of communication obsolete information in the traditional marketing model, a considerable influence on the development of the industry as a whole, so that the information can not be shared, marketing and production out of touch, inefficient communication, electronic commerce can just to address these deficiencies, therefore, some far-sighted companies have favored online sales. Many companies do a site search engine promotion, there are a lot of companies have joined Alibaba number of well-known business website, keeping up with the times, the pace of the times can not be falling. "We must first" e-commerce is like a sales tool to give your business to bring new development opportunities.

Enabling businesses to marketing LO mode of production to market ability, and no accumulation of inventory. Over time, however, the refinement of the industrial division of labor, large and small and complete series of products also bring a lot of leather factory some confusion, like production holster plant, the production range from communication products, electronic instrumentation, cameras and other leather to leather gifts and bag products, some even to the production of handbags. A factory of funds and manpower, technical experience is limited, therefore, in order to overcome these deficiencies, these small businesses need to reposition their own businesses, own service to integrate the product line, to make full use of limited resources, professional products.

Specific recommendations: own products to market segmentation and analysis products for factories or middlemen, the main job of the dermis or do faux leather, leather or do bag or do export and domestic sales. Such as cell phone leather production factory, production camera sleeve for factories or middlemen, the camera sets this one above is necessary to increase R & D efforts, to study the structure of the camera and consumer habits, the use of traditional material developed a new sample of more style specifications to increase the added value of their products. Do meticulous precision of a breakdown of the industry, to make their own characteristics, way to Li Yong undefeated.

Large and enterprise sector when high production costs, lack of experience, can only be temporary solutions to meet their urgent needs, not solve the long-term existence of the hidden.

Environment for e-commerce era, if re-understanding of their own business and products, look for their own way, you will be able to make their own characteristics to!