With the global economic integration, the footwear market further opening to the outside world, more than 1.3 billion people, China is bound to lead to more intense competition. As we all know, the product is an important factor in the corporate marketing mix, the product of a direct impact on sales, relationship with the success or failure of a business. Faced with this situation, as a staff development and design, it should be how to face it? How to develop products designed to fit in the market? How to improve the overall level of development and design, to enhance competitiveness? Courage to challenge themselves and quality people, we must answer. Now, let me talk about some of the strategies and perspectives for the development of design.
First, the market information strategy
The market has been converted from a sellers to a buyers market, which also formed a variety of brand competition, thereby stimulating the upgrading of styles of shoes. Seasonal changes as well as changes in consumer attitudes, which affect our sales, so accurate grasp of market information is still important. We must understand that:
existing products in the market.
consumer behavior and consumption patterns of consumers.
c, the ebb and flow of the product categories in the market.
d, existing and future markets, who are our main competitors.
e objectively the strengths and weaknesses of the competitors listed.
f, what style, style, color, and other major popular in the market.
g, understand the social dynamic of Popular sports sector of the entertainment industry.
Market forecast made on the basis of full investigation and study, and then make a decision right away, as soon as production and market. New product development to achieve spiritual information reflects the fast decision-making quasi-strong production capacity and high economic efficiency.

Second, the product conceived strategy
The idea of ??the new product is the first step of the footwear development and design, is the premise and foundation of all subsequent steps. Any new products are produced in some sort of idea, the idea of ??the pros and cons of a direct impact on the progress and quality of the development work. A new product conceived, can make a lot of programs, but a good idea, we must at the same time both the two aspects:
a conceives to be the peculiar Be creative thinking, it is necessary to have a bit whimsical. Imaginative idea, will form a new product vitality. (Imagination)
b conceives to be as close as possible and feasible, including technical and economic feasibility. Simply can not achieve the envisaged only a fantasy. (Innovation)
With a good idea, and will be of great help to developers. Then carried out a series of development and design, a series of product chain.

Third, the quality aesthetic strategy
This is part of the new development and design, the most important, but also the most basic. It directly determines the quality of the products related to the success or failure of the product. Developed a new style, and if the quality of customs, however, other efforts could not conceal the fatal weakness, so quality as a product development content. On this basis, coupled with:
appearance of integrity.
b, with color coordination and rationality.
c, functional aspects: (1) Comfort (2), air permeability (3), durability and so on.
d, the decorations of art and design, and so on.
Reasonable process with the whole style makes a refreshing feeling, thus increasing sales.

Fourth, the aging cycle strategy
Any successful new models go through to enter the market from the development phase through commercialization, and accepted by the market, and ultimately to withdraw from the market and the demise of the process after the growth, maturity and decline. In view of the the season features and differences, for the products listed have higher requirements, growth in market acceptance of new products, to reduce unnecessary inventory, "time is money", that is used in the product development it becomes very important.

, Cost budget strategy
Should strive to reduce costs in the development and design process, mainly in the development of methods to avoid detours, tap potential in the organization of production, strengthen scientific management and cost accounting, to expand its market share with low prices. Reform process and expanding production, the formation of the production capacity of the bulk serialization. Provide effective technical, material and financial resources to basic guarantee for the development of new products, cost estimates, and to ensure the smooth conduct of the development and design work.